Zen Solutions, Inc. is leading companies on the urgent
challenges in the telecommunication industry.
The media branch has always been characterized by rapid
changes. Such basic ones, however, like nowadays were
seldom. The current challenges need structural changes
to a great extent.
Hardly
any branch develops as rapidly as the telecommunications
branch. In the fixed network sector the main challenges
are the alignments to the substitution of fixed network
by mobile communication as well as the saturation of the
market by overcapacities and margin loss. The marketing
of wideband capacities and WLAN spots was so far not as
successful as desired respectively is still in its beginnings.
Also the radio paging branch is radically changing after
many years of growth and expensive UMTS-licenses - market
saturation and cost pressure need new business models.
The consolidation process in the telecommunication branch
has already started.
Even defensively
considered no company can afford to postpone technological
orientation towards the future.
Zen Solutions,
Inc. supports companies of the media branch during the
alignment of business processes to new market situations
and the company-wide optimizing and coordination. IT-system
landscapes available are fine-tuned and your ERP-systems
are connected with flexible applications such as Customer
Relationship Management and Strategic Enterprise Management
by Business Intelligence. With this your business strategy
can be connected with the operative business: efficient,
consistent, and relevant.
Over the past two years
the competition has visibly tightened. Extremely
differentiated customer demands need a more complex
and with this more cost-intensive supply. This
cost increase on the expenditure side is, however,
not covered by increased profit. Instead for several
months there has been a permanent price decay
of advertising and customer money which makes
a quick adaptation of internal processes and cost
structures to reality simply important for survival.
Especially the media changes extremely due to
digitizing. Former successful business models
of traditional companies must be cancelled for
new which replace profitable ones because the
substitution of so far successful market segments
such as Print by the new media has already become
reality.
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